3 ways to use golf to drive your business

Golf is the game of business. It opens doors and builds relationships. It reveals personality and character. Golf makes doing business easier and faster, if you know how to play.

Yet business golf is a more nuanced game than simply knowing how to hit that little dimpled ball. It’s a valuable skill and a secret advantage that smart executives have been using for years.

Here’s how you can tee up for success:

1. Know your objective

Business golf is not about how far you can hit a ball or the numbers recorded on the scorecard – it’s about making connections and getting to know your fellow players.

Whether it’s a company outing, an industry or charity event, or a round you’ve set up or been invited to join – remember why you are there. Golf gives you four hours of uninterrupted time to better know your playing partners, so use it wisely.

2. Understand the game

Golf is not an easy sport to learn, yet the time you dedicate to educating yourself on how to play, and knowing the rules and etiquette of the game, will position you for a lifetime of opportunities. For a good primer, check out “ Golf Is Not a Game of Perfect” by noted performance consultant Dr. Bob Rotella.

Remember that every golfer continues to work on his or her game, and when using golf for business, it is simply a tool and tactic to achieve your goals. Get competent, but stay focused on why you’re playing.

3. Be prepared

Like every business meeting, planning is key to a successful round of business golf. Set expectations up front for all participants so there are no surprises. Make arrangements and details in advance. This is an opportunity to demonstrate your proficiency in organizing and facilitating a group – useful at the golf course and a great business asset.

And keep your golf clubs in your trunk – you never know when you might get the chance to play and make new connections through golf.

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