Last week, Naborforce, a Richmond, Virginia-based startup aimed at helping seniors age in place, expanded operations into Charlotte.
The startup was founded in 2018 by Paige Wilson to connect aging adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation and help around the house. She said the expansion into the Charlotte region is the startup’s biggest push yet outside of Richmond.
“It gets easier in every successive market as we’re continuing to learn and grow,” she said. “From the time we launched, no one has questioned the demand for this, so it’s really a matter of execution. Charlotte being larger than Richmond, I think it’ll be a very good market for us.”
The startup launched a new service offering last month that will help employers better support workers who are assisting with the care of an older family member.
That program, called Naborforce for Laborforce, will provide resources and backup eldercare benefits designed…
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