Twitter Inc. (ticker: TWTR) desperately wants users to use its platform — so much so that it’s literally going to start paying them to create videos on it.
While previously only available for company use, individual users can now try out Twitter’s Amplify Publisher program. What’s more, users will receive 70 percent of the ad revenue from these videos, CNBC reports citing an unnamed source. Alphabet’s YouTube (GOOG, GOOGL) and Facebook (FB) offer about a 50 percent revenue share.
Approved users can check a box before tweeting out a video and it will feature a pre-roll ad, with some of the revenue returning to the creator, according to a Twitter blog post. The company also announced desktop and mobile updates through its Media Studio and Twitter Engage app, i.e. a unified media library of videos, GIFs and images, tweet scheduling and planning ability and multi-account support.
Twitter also recommended its Niche brand as a revenue driver. Niche, which has called Twitter home since 2015, includes 35,000 content creators that work with brands around the world for branded content purposes.
This latest effort from Twitter is one in a slew of ways it’s trying to impress investors and keep users engaged with its platform. The company is diving headfirst into live streaming and is tackling terrorism. That said, Twitter’s abuse woes haven’t gone away, and its latest user growth numbers are still paltry. It’s also worth noting that Twitter’s user base is overwhelmingly non-U.S. — specifically, 79 percent of them, notes Seeking Alpha.
Twitter’s stock is down about 20.6 percent this year and was trading at $18.38 Tuesday.
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Twitter Inc. Will Now Pay Users to Create Videos (TWTR) originally appeared on usnews.com
