WASHINGTON — There’s been no shortage of publicity regarding the move by McDonald’s to serve breakfast food all day long. And the company itself has declared the offering a success. But a poll finds the people who are implementing the new plan aren’t happy about it.
The Japanese finance company Nomura surveyed 29 McDonald’s franchisees, who together run more than 226 locations, and uncovered many complaints about the new routine.
Franchisees complain of service slowdowns, the lack of new customers, and complexity in kitchen logistics, Business Insider reports.
“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one franchisee wrote.
Another called all-day breakfast “a non-starter,” complaining that the menu isn’t bring new people into the shop, but merely encouraging existing customers to get lower-priced breakfast food, resulting in less revenue.
“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” another franchisee said.
McDonald’s claims that all-day breakfast has been a success — it “proves that when we listen to and respond to our customers and align around a great execution plan, we will grow our business and take share,” U.S. president Mike Andres wrote to franchisees and employees, Bloomberg reports — but haven’t provided numbers, or responded to Bloomberg or Business Insider.
