WASHINGTON – More and more retailers are tracking the movements of their customers when they are inside stores.
Nordstrom has tested technology that tracks customers using the Wi-Fi signals from their smartphones. The retailer wanted to know buying habits and see how many repeat customers it has.
But Nordstrom received some complaints and stopped the program earlier this year.
Other retailers are moving ahead with tracking customers in their stores, and in offering customers in-store deals, The New York Times reports.
One tech firm called Retail Next can even pinpoint within a 10-foot radius where a shopper is in the store.