WASHINGTON – This space open — for advertising?
Parking at FedEx Field to catch a Redskins game is often an ordeal, and an expensive one at that.
And soon, the experience of remembering where you parked after you leave your tailgate and take in the action could include a glimpse at a corporate sponsorship.
The Washington Post reports that the Prince George’s County Council approved a measure Tuesday allowing the Redskins to include advertisements on their parking lot signs.
A Redskins spokesman says the goal is to improve “wayfinding” at the parking lots, but how much longer will it be before fans see Apple or Android at the A Lot?
Maybe the Gray Lot could be sponsored by Grey Goose Vodka.
Ads at FedEx Field are nothing new; the stadium is peppered with billboards and banner ads, not to mention the giant sponsorship on the stadium name itself.
Even the gates that fans pass through to see the game are named after corporations, like Verizon and NRG Energy.
But where do the advertising opportunities end for the Redskins, a team that consistently ranks among the top 5 most valuable sports franchises in the world?
Are ads on team jerseys far behind? Could we see stadium seating sections named after corporate sponsors?
Or should team owner Dan Snyder be looking for money-making opportunities wherever he can with the Redskins?
If so, what company names do you think would best describe the parking experience at FedEx Field?
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