Photos: South by Southwest

Amanda Bergman, Nils Tornqvist, Petter Winnberg, Pontus Winnberg (left to right) and Amason perform at the Spotify House on Sunday, March 15, 2015, in Austin, Texas. (Photo by John Davisson/Invision/AP)

Photo by John Davisson/Invision/AP

Centavrvs performs at the Spotify House on Sunday, March 15, 2015, in Austin, Texas. (Photo by John Davisson/Invision/AP)

Photo by John Davisson/Invision/AP

IMAGE DISTRIBUTED FOR WINDEX – WWE superstar, Hulk Hogan, center, poses for his official selfie at the Windex Selfie Mirror Station at Mashable House, during South by Southwest, Sunday, March 15, 2015, in Austin, Texas. (J. Michael Short/AP Images for Windex)

J. Michael Short/AP Images for Windex

Samuel Herring and Future Islands perform at ACL Live at the Moody Theatre on Sunday, March 15, 2015, in Austin, Texas. (Photo by John Davisson/Invision/AP)

Photo by John Davisson/Invision/AP

Josh Gad, left, and Billy Crystal walk the red carpet for “The Comedians” during the South by Southwest Film Festival on Sunday, March 15, 2015 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP)

Photo by Jack Plunkett/Invision/AP

Nick Kroll, Bobby Cannavale and Rose Byrne, from left, walk the red carpet for “Adult Biginners” during the South by Southwest Film Festival on Sunday, March 15, 2015 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP)

Photo by Jack Plunkett/Invision/AP

Mark Duplass, left, and Nick Kroll horse around on the red carpet for “Adult Biginners” during the South by Southwest Film Festival on Sunday, March 15, 2015 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP) Ross Katz (Cast) Nick Kroll, Rose Byrne, Bobby Cannavale Mark Duplass (Executive Producer)

Executive Producer

United Therapeutics CEO Martine Rothblatt gives a keynote on AI, Immortality and the Future of Selves during the SXSW Interactive Festival on Saturday, March 14, 2015 in Austin, Texas. (AP Photo/Jack Plunkett)

AP Photo/Jack Plunkett

Kid Cudi performs at The Verizon Connected Life Experience at Stubb’s Bar-B-Que on Saturday, March 14, 2015, in Austin, Texas. (Photo by John Davisson/Invision/AP)

Photo by John Davisson/Invision/AP

JT Mudd and ISHI perform at The Verizon Connected Life Experience at Stubb’s Bar-B-Que on Saturday, March 14, 2015, in Austin, Texas. (Photo by John Davisson/Invision/AP)

Photo by John Davisson/Invision/AP

IMAGE DISTRIBUTED FOR THE COUNCIL FOR BIOTECHNOLOGY INFORMATION - From left, moderator Tamar Haspel of The Washington Post, Ben & Jerry's Social Mission Activism Manager Chris Miller and GMO Answers spokesperson Cathy Enright discuss how transparency in our food system is a key ingredient to find common ground on how our food is grown before a panel at SXSW on Saturday, March 14, 2015 in Austin, Texas. (Erich Schlegel/AP Images for the Council for Biotechnology Information)

From left, moderator Tamar Haspel of The Washington Post, Ben & Jerry’s Social Mission Activism Manager Chris Miller and GMO Answers spokesperson Cathy Enright discuss how transparency in our food system is a key ingredient to find common ground on how our food is grown before a panel at SXSW on Saturday, March 14, 2015 in Austin, Texas. (Erich Schlegel/AP Images for the Council for Biotechnology Information)

Erich Schlegel/AP Images for the Council for Biotechnology Information

IMAGE DISTRIBUTED FOR PARAMOUNT HOME MEDIA DISTRIBUTION – Actor Bill Irwin experiences Interstellar virtual reality at SXSW, Friday, March 13, 2015, in Austin, Texas. The global blockbuster debuts on Digital HD March 17 and on Blu-ray March 31. (Photo by Jack Dempsey/Invision for Paramount Home Media Distribution/AP Images) (Invision for Paramount Home Media Distribution/Jack Dempsey)

Invision for Paramount Home Media Distribution/Jack Dempsey