WASHINGTON — The law legalizing marijuana in D.C. is already giving a financial boost to businesses that sell pot paraphernalia, according to The Washington Post.
The law, known as Initiative 71, took effect Feb. 26.
It allows people to grow up to six plants in their homes and possess up to two ounces of marijuana, but it also affords business owners brand new marketing strategies.
For instance, The Washington Post reports “Island Dyes,” a business in Northeast, is openly telling the public their products, such as pipes, are pot-related. The company has even posted pictures of joints on social media.
Before Initiative 71, such advertisements would have been prohibited.
The Washington Post reports companies like these have seen their business double or even triple since the law took effect.
Capitol Hemp, a shop in Adams Morgan, was shut down in 2012 by the D.C. government for selling pot paraphernalia. The owner tells the Washington Post he plans to reopen the store this year, citing Initiative 71.
