There are a limited number of holiday gift dollars out there, and the first one to grab them, wins. Plus, Thanksgiving comes late this year.
The number of days between Thanksgiving and Christmas is the fewest in a decade, “so that really crunches the prime holiday shopping time, so retailers are quite nervous about that,” Hill says.
You can blame the early birds who browse the Web for deals on Thanksgiving Day, says Hill.
“Online spending on Thanksgiving Day is increasing way faster than it is for either Cyber Monday or Black Friday. So clearly these stores are seeing these numbers and think well, ‘I should be opening and get in on the fact that people really do want to shop on Thanksgiving.'”
This year, brick-and-mortar retailers will open their doors super early. Kmart opens for 41 straight hours, starting at 6 a.m. Thanksgiving.
BJ’s Wholesale Club will make its Black Friday deals available all week. It’s a trend that is not expected to reverse in the years to come.
Best Buy will offer some deals for Black Friday. Here’s are some of them: