Rockville-based Federal Realty is forging ahead with Phase 1 of its Pike & Rose development at Mid-Pike Plaza in White Flint, and as part of the marketing effort it released the above video last month.
Phase 1 of the project, 950,000 square feet of mixed-use retail that includes a luxury iPic movie theater, broke ground last summer along Old Georgetown Road and is expected to be completed in the summer or fall of 2014. It also includes an 18-story, 300-unit apartment building. Phase 2a and 2b will fill in the northern half of the Mid-Pike Plaza.
Federal Realty hopes to have the Phase 2 plans before the Planning Board for a public hearing this year and wants to start construction in winter or spring of 2014. Delivery of Phase 2a is slated for 2016. The completion of Phase 2b is to be determined.
The developer has commitments from some retail tenants, such as Roti Mediterranean Grill, but obviously wants to attract others by pointing to similar previous projects like Bethesda Row, Pentagon Row and the Villages at Shirlington in Arlington and Santana Row in San Jose, Calif.
The final product is projected to bring 1,500 new residential units and 430,000 square feet dedicated to retail.