WASHINGTON – Keeping track of your phone can be hard, especially if you like late-night clubbing or bar-hopping. Afterall, two-thirds of phones are lost between 9 p.m. and 2 a.m.
Luckily, two University of Washington juniors have just the thing: JoeyBra.
Mariah Gentry and Kyle Bartlow invented the efficient undergarment after noticing the struggles women went through while out drinking.
Though the bra has been met with some eye rolls and criticism, it easily surpassed its Kickstarter seed-money goal of $4,000.
While there may be some criticism, photos of the bra are being repinned on the social media site Pinterest.
To learn more about the future JoeyBra plans, check out JoeyBra’s Facebook page and watch the video below.
WTOP’s Bob Kur and Lacey Mason contributed to this report. Follow WTOP on Twitter.
(Copyright 2012 by WTOP. All Rights Reserved.)
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