WASHINGTON – An advertisement for TV channel TNT is getting the attention it hoped for — and then some.
In the ad for the channel’s launch in Belgium, passers-by stumble upon a large red button in the middle of a street with a sign that reads “PUSH TO ADD DRAMA.”
When someone dares to push the button, chaos begins: An injured man falls from a stretcher, then rolls out of an ambulance as it pulls away. A bizarre fight breaks out. Even a woman clad in lingerie drives by on a motorcycle.
The video research firm Unruly says the ad is the second-most shared of all time.