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Wacky ad goes dramatically viral (VIDEO)

Darci Marchese, wtop.com

WASHINGTON – An advertisement for TV channel TNT is getting the attention it hoped for — and then some.

In the ad for the channel’s launch in Belgium, passers-by stumble upon a large red button in the middle of a street with a sign that reads “PUSH TO ADD DRAMA.”

When someone dares to push the button, chaos begins: An injured man falls from a stretcher, then rolls out of an ambulance as it pulls away. A bizarre fight breaks out. Even a woman clad in lingerie drives by on a motorcycle.

The video research firm Unruly says the ad is the second-most shared of all time.

Check it out below:

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(Copyright 2012 by WTOP. All Rights Reserved.)

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