Nathan Hager, wtop.com
WASHINGTON – Year in and year out, the Super Bowl is a super stage for television commercials.
Advertisers spend millions of dollars for 30 precious seconds of airtime, during which they’re almost guaranteed to reach the largest television audience of the year.
So why is it that, in recent years, those same advertisers have started leaking those commercials onto the Internet, eliminating the element of surprise?
This year, more than a dozen companies have posted full length and even extended versions of their Super Bowl commercials on YouTube or their own websites.
In some cases, like Honda’s Ferris Bueller revival ad, they succeed in building a lot of buzz.
But if watching the commercials is the main reason you tune into the game (it’s OK to admit if you’re one of those people), will you have any reason to watch now?
Below is a small sample of the Super Bowl XLVI commercials that are already available for viewing, anytime, online:
Downy “Mean Joe Greene”
Dannon Oikos “The Tease”
Volkswagen “The Dog Strikes Back”
GoDaddy.co “Body Paint”
Lexus “The Beast”
Honda “Matthew’s Day Off”
Pepsi Max “Check-Out”
H&M David Beckham
Toyota Camry “It’s Reinvented”
Hyundai “Think Fast”
Cars.com “Confident You”
Audi “Vampire Party”
Bridgestone “Performance Balls and Puck” teaser:
Kia Optima “Big Game” teaser
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(Copyright 2012 by WTOP. All Rights Reserved.)
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