How Relai uses a track and field concept to deliver products to customers in under an hour

Richmond entrepreneur Miles Martin ran track and field in college, so he knows how effective a relay team can be in successfully achieving a speedy time goal.

That same concept is a metaphor for the business model and name of his new company Relai, which he co-founded with Chief Operating Officer TJ Tann Jr., and Chief Marketing Officer Dylan Spann.

Relai promises delivery within one hour of any non-food or beverage retail product from local businesses connected to the platform. That goal is accomplished using an organized system of exchange zones and “sprinters” who work together as a relay team would, Martin explained.

The idea for the startup originated when the trio realized they could deliver online purchases faster than the time people typically wait when making an online purchase. It’s based on market research the Relai team conducted before and during its beta launch.

“We found out, for the majority of brick-and-mortar retailers here in the U.S., most of their customer…

Read the full story from the Washington Business Journal.
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