Launching a business can feel like an act of rebellion against more traditional professional paths, but that doesn’t mean entrepreneurs and small business owners have to do it alone. Business books are one way to learn from seasoned experts and get help guiding your business to success.
These 10 business books will reinvigorate long-time business owners and inspire a new generation of entrepreneurs:
— “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
— “Smarter Faster Better: The Secrets of Being Productive in Life and Business” by Charles Duhigg
— “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” by Dorie Clark
— “Steve Jobs: The Exclusive Biography” by Walter Isaacson
— “Starting a Business QuickStart Guide” by Ken Colwell
— “Traction: Get a Grip on Your Business” by Gino Wickman
— “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
— “In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules” by Stacy Perman
— “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear
— “Rework” by Jason Fried
“Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
During a 2009 TED Talk that’s been viewed more than 56 million times, Sinek told the crowd, “People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”
“Start with Why” explores this idea further, outlining how entrepreneurs and business owners can discover their purpose and, in turn, inspire others.
“Smarter Faster Better: The Secrets of Being Productive in Life and Business” by Charles Duhigg
There’s no doubt owning a business requires any number of challenging decisions in a single day. Readers can harness insights from the latest research in the fields of neuroscience, psychology and behavioral economics in “Smarter Faster Better” to streamline those decision-making and goal-setting processes.
“For small businesses, productivity is the difference between success and failure. But not all productivity is equal,” author Charles Duhigg says. “Optimizing something that you should never have done in the first place is productivity death. And so every entrepreneur should remember that, throughout all of history, there has only been one killer productivity app: thinking more deeply about the choices you are making, and finding some way to force yourself to think when it’s hardest to do.”
“Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” by Dorie Clark
After a year of economic uncertainty, the insights included in Dorie Clark’s “Entrepreneurial You” may resonate more than ever.
“The pandemic reinforced the fact that life is extraordinarily unpredictable and developing multiple revenue streams in your business is necessary to guard against unpredictable disruptions and protect your downside,” Clark says.
“Entrepreneurial You” outlines how to make money doing what you love, sharing advice on how to build your brand, monetize your expertise and extend your reach online.
“Steve Jobs: The Exclusive Biography” by Walter Isaacson
If you’re looking for inspiration, page through the biography of one of the most influential businesspeople of our time. Both instructive and entertaining, Jobs’ biography includes takeaways for business owners about innovation, character, leadership and values.
“Starting a Business QuickStart Guide” by Ken Colwell
For aspiring entrepreneurs and small business owners, Ken Colwell’s “Starting a Business QuickStart Guide” offers practical and actionable advice. Colwell walks readers through the basics of understanding the value of an idea to creating your first business plan.
Readers who purchase the book will also receive tools like a business plan checklist and business taxation cheat sheet.
“Traction: Get a Grip on Your Business” by Gino Wickman
Readers familiar with the common frustrations of business ownership — personnel conflict, profit woes and inadequate growth — may find help in Gino Wickman’s “Traction.” The book reviews his system for strengthening six key components of a business. First published in 2012, the system outlined in this book, he says, still holds true in 2021.
“My advice to entrepreneurs remains consistent – get what you want from your business,” Wickman says. “Far too many business owners and leaders don’t; crises caused by a global pandemic or the collapse of financial markets certainly intensify that problem.”
[Read: Best Small Business Apps]
“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
Recommended by business school instructors and CEOs like Jeffrey Immelt of General Electric and Dustin Moskovitz of Asana, “The Lean Startup” offers a strategy for creating and managing a successful startup. Agility is key to the message of this book for entrepreneurs and business owners.
“In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules” by Stacy Perman
If you’ve got dreams of turning your small business into a big business, this story will both inspire you and arm you with a few insider tips.
“In-N-Out Burger” follows the history of this beloved food chain, starting in its early days following World War II and maps the business’s journey to becoming a cultural institution. Learn more about how its owners were able to harness a unique comparative edge and achieve profitability all while building a loyal customer base.
“Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear
Success in business requires big-picture thinking as well as attention to detail. Making small adjustments to your habits requires a systematic approach, James Clear says in “Atomic Habits.” This book will teach readers how to make time for new habits, overcome a lack of motivation and willpower, design your environment to make success easier, and more.
“Rework” by Jason Fried
A book that’s marketed for “hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of ‘downsizing,’ and artists who don’t want to starve anymore,” “Rework” by Jason Fried won’t walk readers through creating a business plan and getting investors. Instead, it covers issues of productivity and gaining exposure from a minimalist perspective.
Aiming to shake up how readers approach business, this book may get you rethinking aspects of your business strategy and customer service that had been long entrenched.
More from U.S. News
Best Business Books Every Entrepreneur Should Read originally appeared on usnews.com