A Bethesda-based technology solutions firm has turned one of the world’s largest art fairs into an innovative virtual experience. And it needed only weeks to do it.
Art Basel draws thousands of art connoisseurs each year to its international showings in Basel, Switzerland; Hong Kong; and Miami Beach. But this year, coronavirus brought its plans to a halt. Digital Management LLC, or DMI for short, was there with a solution.
Leveraging its offices in Europe, India, and D.C., DMI founder and CEO Sunny Bajaj was determined to create an interactive digital experience that Art Basel attendees could still enjoy. After the Hong Kong show was canceled in February, the 2,500-person firm created Online Viewing Rooms as a way for artists to present their works.
“During any crisis comes opportunity,” said Bajaj, whose firm has worked with Art Basel before, creating its Apple and Android applications and redesigning its website.
With the debut of the online platform in March, in lieu of the…Read the full story from the Washington Business Journal.