CustomInk acquires Beyoncé-backed Sidestep

Fairfax-based CustomInk LLC has acquired Sidestep — a website and mobile app devoted to selling concert merchandise — through its custom apparel company Represent.

The terms of the deal were not disclosed.

Sidestep allows musical artists to sell their products to fans before, during and after live events, allowing fans to avoid waiting in line. The service will be paired with Represent’s digital marketing platform to allow artists and entertainers to design, market, print and distribute custom merchandise to fans while streamlining the sales process, per a statement.

The Los Angeles brands have both been involved in marketing clothes and fan merchandise since each was founded in 2014. CustomInk acquired Represent in early 2016, and it hopes the addition of Sidestep will increase its market share and expand its sales.

Eric Jones, CEO and founder of Sidestep, will take on the role of Represent’s head of music and direct its operations for musicians and events in the music industry.


Read the full story from the Washington Business Journal.

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