SodaStream unveils brew-your-own beer machine

(NEW YORK) — Brewing your own beer at home just got a lot easier. The jury is still out on the taste, however.

Popular carbonator SodaStream has added an instant beer machine called “Beer Bar” to its collection, and it’s set to debut with a light beer concentrate called “Blondie”

According to a statement, the Beer Bar “enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5 percent alcohol by volume, the average level found in most global beer brands.”

The Beer Bar will first launch in “some of Europe’s beer capitals,” according to SodaStream, and will be available in other markets in late 2016 and 2017.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” says SodaStream CEO Daniel Birnbaum in a statement. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

News of the Beer Bar helped SodaStream’s shares jump over 6 percent at the close on Tuesday.

Copyright © 2016, ABC Radio. All rights reserved.

More from WTOP

Log in to your WTOP account for notifications and alerts customized for you.

Sign up