Helped by Beyonce clip, Paris’ Louvre breaks visitor record

PARIS (AP) — The Louvre in Paris, the world’s most visited museum, received a record 10.2 million visitors in 2018, numbers boosted by a video clip shot by pop star Beyonce amid its paintings and sculptures.

The Louvre also mentioned in a statement Thursday the success of its flagship exhibition on French master Delacroix as a reason for the record.

The video of Beyonce and her husband Jay Z, featuring the Mona Lisa and other world-famous artworks, has been viewed over 146 million times on YouTube.

The museum notes a significant rise in the number of foreign visitors —almost three-quarters of total visitor numbers — mostly from the United States, China, other European countries and Brazil.

Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.

Copyright © 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.

More from WTOP

Log in to your WTOP account for notifications and alerts customized for you.

Sign up