Editor’s Note: This biweekly sponsored column is written by Rick Gersten, founder and CEO of Urban Igloo, a rental real estate firm that matches up renters with their ideal apartments, condos or houses. Please submit any questions in the comments section or via email.
With over 600 new multi-family units coming on the market in Arlington during the first two quarters of this year, and several hundred more under construction, individual landlords may be having trouble stacking up against the competition.
These new managed properties are offering things such as free rent, an iPad, or a 42-inch TV to draw people in to their new apartments. These are all great offers, and they do appeal to some renters, but others are still looking for that privately owned condo in a great building. So how can independent landlords standout in this new market with so many competitive options?
There are other more obvious things as well. Keep the property well maintained and its appliances updated. Even if you can’t renovate a kitchen or bathroom, a fresh coat of neutral — but modern — paint can do wonders to spruce the place up.
Keep it simple when advertising. Emphasize the stand-out attributes, but don’t write a novel. And most of all: be responsive. If you take too long to respond to a prospective renter, they will look elsewhere. Of course, you can always get the help of a qualified real estate agent to help you get your property rented quicker.
The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.
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