Strathmore and Rockville-based developer Federal Realty announced plans for a 250-seat music venue overlooking the luxury movie theater under construction at the Pike & Rose development in White Flint.
Strathmore, which says its decade-old Music Center at Strathmore (5301 Tuckerman Lane) is approaching capacity, will book the unnamed venue with jazz, rock, folk and other performances on Thursdays, Fridays and Saturdays.
Strathmore and Federal Realty hope to book weddings, celebrations and corporate events for the space when it’s not being used for music.
They hope to deliver the venue in 2015. The first phase of the 24-acre, $250 million mixed-use development on the site of the Mid-Pike Plaza shopping center is set to be completed in 2014. That phase includes the luxury iPic Theatre, a commercial anchor for Pike & Rose.
It also will include an 18-story, 300-unit apartment building near the intersection of Old Georgetown Road and Executive Boulevard.
The glass-enclosed music venue will include a 2,833-square-foot indoor space and a 1,100-square foot pre-function space with an outdoor balcony and green room.
“With the Concert Hall and Arts Education Center approaching capacity and the Strathmore name well established in the region, it’s time to reach out to ages and tastes beyond our current programming and facilities,” Strathmore founder and CEO Eliot Pfanstiehl said in a press release. “In this groundbreaking partnership with Federal Realty, we are both a familiar anchor to their new Pike & Rose community and a champion of the lifestyle they offer to their future residents and businesses.”
Strathmore says the venue will host intimate jazz shows, contemporary performances and “trend-setting touring acts.”
“Bringing an arts institution of Strathmore’s stature into one of the crown jewels of Federal Realty’s development portfolio underscores the importance that the arts play within our community and the region as a whole,” Federal Realty Vice President of Development Evan Goldman said.
“Federal Realty is committed to creating unique, engaging environments within the neighborhoods that we build. Simply put, we believe that great environments lead to a better way of life. Just as Bethesda Row has become the epicenter of its community, Pike & Rose will be an urban, inspirational location for North Bethesda and the White Flint Community to enjoy on many levels for years to come.”