Silver Diner, the chain of area diners that began on Rockville Pike, will debut its downsized, urbanized Silver restaurant concept at Bethesda’s Lot 31 project.
Owner Bob Giaimo made the announcement to the Washington Business Journal, which reported the news Monday.
The new Silver restaurant will have a much smaller menu and more premium, locally-sourced items than the wide-ranging breakfast, lunch and dinner selections at the diner.
Silver is the second restaurant announced for the Lot 31 apartment and condominium project in the last two weeks. PassionFish, the upscale seafood restaurant from the group that owns DC Coast and Fuego Cocina y Tequileria, will open when developer StonebridgeCarras completes it in 2015.
Giaimo and chef Ype Von Hengst have been developing the idea for a more millennial-friendly restaurant since last year. Giaimo told the Washington Business Journal’s Rebecca Cooper that he realized the need for the change when Federal Realty announced plans for its massive mixed-use Pike & Rose project for Mid-Pike Plaza.
That’s where Giaimo’s first Silver Diner opened in 1989. Because of the redevelopment, Giaimo moved the location farther north on Rockville Pike.
Also new in the Silver concept will be a bar, something definitely never seen in a Silver Diner. A new design and outdoor seating is also expected to make the concept fit more into the Bethesda Row restaurant landscape.
Rendering via Miller Walker Retail Real Estate
