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Wegmans freezes prices on 40 products

Wednesday - 2/23/2011, 11:31am  ET

bananas (AP)
The price of bananas will be frozen at Wegmans. (AP)

ROCHESTER, N.Y. - Wegmans Food Markets won't hike prices on more than three dozen staple products.

The supermarket chain, which has locations in Lanham, Fairfax, Sterling and Woodbridge, said it will freeze the prices on 40 products for the rest of the year.

The products include orange juice, coffee, cereal, bananas, red peppers, pasta and sauce. Also on the list are chicken, ground beef, salmon, tilapia, tuna, frozen pizza, frozen vegetables and deli ham and turkey.

Nearly all of the products are the Wegmans brand.

"We can be more aggressive with pricing for our own brand because we have better access to information on the factors that determine costs," said Wegmans spokeswoman Jo Natale, in a news release.

"These products are already the best value in their respective category, and for that reason, they are also usually the top-selling brand in a category," Natale says.

The items chosen for the price freeze are products most families use a lot, company officials say.

"News that food prices will rise is worrisome for our employees and our customers, especially when folks are also dealing with higher gas prices," says Chief Executive Officer Danny Wegman.

Wegmans, which operates 77 stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland, estimates the move to freeze prices could save a family of four about $400 a year.

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