CHICAGO (AP) - The Chicago Fire has a new shirt sponsor, agreeing to a multi-year deal with the Quaker Oats Co.
Quaker's name and logo will be on the front of both the Fire's home and away jerseys in a deal that Crain's Chicago Business reported could be worth up to $8 million over three years. The Major League Soccer team had been without a shirt sponsor since Best Buy declined to renew its deal following the 2010 season.
As part of the deal, Quaker and the Fire will team up on a programs designed to encourage healthy eating and staying active. Quaker also will sponsor the Chicago Fire Juniors, the team's player development program, and there will be a "Quaker Corner" seating area at Toyota Park, the Fire stadium in suburban Bridgeview.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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