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Ocean City looking for new ways to measure tourism

Friday - 4/12/2013, 10:51am  ET

OCEAN CITY, Md. (AP) -- Ocean City tourism officials are trying to get a better sense of visitors and where they're coming from.

Tourism Director Donna Abbott tells the Daily Times of Salisbury (http://bit.ly/17v1xSp ) that Ocean City is looking for "firmer metrics" to improve marketing effectiveness and to better know where advertising money should be spent.

The tourism commission has agreed to create a subcommittee to study better ways to gauge the tourist population.

Officials say using food and room tax numbers, or even measuring how many toilets were flushed in town in a given time period, don't create an adequate picture.


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