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Mount Vernon estate names Viebranz as president

Tuesday - 9/11/2012, 10:34am  ET

MOUNT VERNON, Va. (AP) - The Mount Vernon Ladies' Association has named Curtis Viebranz as president and chief executive officer of George Washington's historic estate.

Viebranz, who starts next week, succeeds James Rees, who retired in June after an 18-year tenure that dramatically increased fundraising and launched a new visitor center and a presidential library that will open next year.

The 59-year-old Viebranz has a media and advertising background that includes a stint as president of HBO International. Most recently he served as chairman of Korrelate, Inc., a firm that analyzes web advertising.

The estate announced Viebranz's hiring on Tuesday.

Mount Vernon draws roughly 1 million visitors a year.

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