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Ocean City to seek other advertising agencies

Wednesday - 8/15/2012, 9:39am  ET

OCEAN CITY, Md. - The Ocean City Town Council has decided to shop around for other advertising agencies after the November election.

The resort city has for years been using the Baltimore-based agency MGH, which created a campaign starring a lifeguard named Rodney who rescued people from their daily lives and took them to the beach. MGH's year-to-year contract had been scheduled to be automatically renewed.

In 2009, the council also decided to look around for a new agency and ended up resuming its partnership with MGH.

Council President Jim Hall tells The Daily Times of Salisbury ( http://tinyurl.com/8exqjlh) that he welcomes another opportunity to interview ad agencies.

MGH President Andy Malis has said his firm deserves to have its contract renewed.

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Information from: The Daily Times of Salisbury, Md., http://www.delmarvanow.com/


(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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