HARRISONBURG, Va. (AP) - Agritourism's economic impact on the Shenandoah Valley will be the focus of a new study.
The study will be conducted by Richmond-based Chmura Economics and Analytics for the Central Shenandoah Planning District Commission.
The one-year grant will allow the Central Shenandoah Planning District Commission begin an inventory of the area's agritourism resources. With that in hand, it will move on to commission an economic analysis of the business and develop a marketing plan, News Leader reports.
The study will be used to help woo people to the region and distinguish the area as a premier agritourism destination.
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