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Intuit chooses finalists for Super Bowl ad contest

Sunday - 11/10/2013, 7:10pm  ET

JOYCE M. ROSENBERG
AP Business Writer

NEW YORK (AP) -- Small businesses that produce dog treats, toys, eggs and compost are vying for a chance to have a commercial during the Super Bowl.

The four companies are finalists in a competition held by software maker Intuit, which will pay millions of dollars to give the winner a 30-second spot in the game Feb. 2. They were selected by Intuit's 8,000 employees.

The winner will be chosen in a vote open to anyone who visits the competition website: www.smallbusinessbiggame.com through Dec. 1.

The finalists are Barley Labs, of Durham, N.C., which makes dog treats out of barley; GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP -- Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.


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