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Review: Despite flaws, voice search has potential

Friday - 3/8/2013, 8:40pm  ET

ANICK JESDANUN
AP Technology Writer

DOVER, Ohio (AP) -- I never thought I'd be telling my phone what to do. But I often find myself talking to various digital assistants -- Siri on the iPhone and Google Now on Android devices -- to request driving directions, restaurant recommendations and answers to all sorts of nagging questions.

Until recently, I harbored a small prejudice against this kind of voice technology. I've long been annoyed by automated phone systems that make you speak instructions rather than enter them with a touch-tone phone. These technologies tend to hear me incorrectly and slow me down as I try to make a train reservation or check my credit card account. I also feel odd talking to my phone, rather than with a real human.

Even when smartphones started letting you search the Web with voice commands, my instinct was to stick with typing, however awkward touch-screen keyboards became.

My attitude slowly changed. A key turning point came during a 230-mile drive from Charleston, W.Va., to visit friends outside Cleveland. I needed to pick up wine for my hosts and was pleased when Siri found a winery in Dover, Ohio. The shop was about 50 miles away from where I was, but relatively close to the highway I was on.

A traditional search might have located places that were closer in distance, but more out of the way. More importantly, I was able to perform that search while cruising on the highway. (Yeah, I know I shouldn't be doing that, but using voice commands beats typing while driving.)

Of course, neither Siri nor Google Now is flawless. During the course of my trip, Siri responded to a request for directions to Marygate Drive with a list of movie theaters named Mary. Google Now tried to look up "Fort museum" rather than the Ford museum. As for that search for wine shops, one of Siri's recommendations was about 120 miles away in the wrong direction. It took a few tries to find choices closer to my route.

Another complaint: Both require Internet connections for the most part --even for tasks that don't involve looking up anything, such as setting the alarm on your phone. The exception is Google Now's ability to make phone calls anytime by saying "Call Tom" or another name on your contact list, but in those times when you don't have a data connection, you're not likely to have voice service, either.

But if you don't need perfection, both Siri and Google Now are decent assistants, especially considering that typing on small touch-screen keyboards can be frustrating.

Siri is chattier -- and feistier -- than Google Now. She'll always respond with something, whereas Google Now often gives you no more than a list of websites, as if you'd just conducted a regular Web search. Only occasionally does Google Now give you a spoken-aloud response.

Ask for the assistant's name on the iPhone, and she responds, "My name is Siri, but you know that already." Google, being Google, responds with websites with "What is your name?" in them.

The digital assistants offered two very different responses when I asked: "Why is it too cold?" Google Now's list of websites starts with one on biking in cold weather. Siri speaks out the current temperature and shows me a graphic with forecast for the next several hours, while insisting, "I don't find that particularly cold."

I had the most fun asking both about the meaning of life. Predictably, Google Now returns links to a bunch of websites, plus an ad on top for the Mormon church. Siri is armed with more than a dozen witty responses. One is "42," a punch line from the novel "The Hitchhiker's Guide to the Galaxy." Another time, she tells me it's chocolate. Yet another, she responds with a dictionary definition of life.

Siri excels with restaurants, in part because of Apple's partnerships with the reviews site Yelp and restaurant-reservation service OpenTable. Ask for Italian restaurants, and Siri offers you several -- with information on price range, average user ratings on Yelp and distance from your current location. Ask for GOOD Italian restaurants, and Siri sorts those restaurants by rating.

Ask for reservations, and Siri gives you a few choices with open spots, whether you're looking for something tomorrow night or this weekend. Just tap on one to complete the reservation through OpenTable.

Google Now sometimes gives me a link to OpenTable or information from Google-owned Zagat, but other requests simply lead to restaurants' websites and paid ads.

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