BY ANNE D'INNOCENZIO
AP Retail Writer
NEW YORK (AP) -- J.C. Penney Co. and its largest shareholder, William Ackman, have made a deal that sets terms for allowing him to unload his stake in the company in an orderly manner.
The agreement, filed with the Securities and Exchange Commission Friday, comes days after Ackman resigned from Penney's board as part of a deal to resolve an unusually public battle between the activist investor and the struggling department store.
Ackman's Pershing Square Capital Management has 17.7 percent stake, or 39 million shares, in Penney.
Under the deal, Ackman can make up to four requests to the company to register the sale of his shares. Each request must be for at least 5 million shares and the deal terminates when he owns less than 5 percent of the company's stock.
Pershing Square is not legally able to start selling its stock until at least Tuesday, when Penney is scheduled to report its second-quarter results, because Ackman was privy to confidential financial information as a board member.
The deal gives Penney some control over the timing of any sales.
Deborah Weinswig, a retail analyst at Citi Research, said in a note to investors that beginning Nov. 20, Penney may postpone granting a registration to Pershing Square under the agreement or require Pershing Square to refrain from disposing of Penney's stock for no more than 90 days, based on an analysis of the filing. Penney is limited to no more than three such blackout periods in 12 months and no more than 90 days blacked out in entirety.
The Plano, Texas-based retailer can also delay a registration if the board determines that the registration "would materially impede, delay or interfere with any material transaction" that's pending or if Penney is in possession of material non-public information that the disclosure of which would not be in the best interests of the company.
"In our view, the agreement signals that Pershing Square is willing to sell its stake in the company, although it will be done in an orderly fashion and over a period of time," wrote Weinswig. "We believe that this could serve as an overhang on the stock as investors wonder if Pershing Square will exit its stake."
In addition, she said another big investor Vornado Realty Trust, whose chairman, Steve Roth is a Penney board member, could unload more shares.
Vornado, which owns and manages commercial real estate such as office buildings and malls, sold more than 40 percent of its shares in Penney in March. Vornado still holds 13.4 million shares, or 6.1 percent,
The agreement, filed with the SEC, caps a tumultuous two weeks for Penney and Ackman.
Ackman went public last week with statements saying he'd lost confidence in Penney's board and that Chairman Thomas Engibous should be replaced. Ackman and the retailer's board also were bickering over how quickly the company should replace CEO Mike Ullman.
On Tuesday, Ackman resigned from the board, and Penney named Ronald Tysoe as a director to fill Ackman's seat. Tysoe is former vice chairman of Federated Department Stores Inc., which is now Macy's Inc. Penney will name an additional new director in the near future.
Ackman said in a statement Tuesday that the moves were "the most constructive way forward" for the Plano, Texas, company and all parties involved.
Penney's board also reiterated its support for CEO Ullman, who returned to that job in April. Ullman had previously served as Penney CEO from 2004 to 2011.
Ackman's departure doesn't do much to reverse Penney's declining business, which is trying to lure back shoppers turned off by a reinvention plan formulated by a former CEO backed by Ackman.
Ullman had replaced Ron Johnson, who was ousted as CEO after 17 months because his radical makeover led to massive losses and sales declines.
Ackman joined Penney's board in February 2011 and was the one who pushed the board to hire Johnson, a mastermind of Apple Inc.'s successful stores. The hope was Johnson could inject new energy into a tired company.
Penney's stock fell 32 cents, or more than 2 percent, to $13.38 in early afternoon trading. The shares have lost nearly 70 percent of their value since early February 2012.
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