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Soon, Your Cable Company Might Own Hulu

Sunday - 7/14/2013, 2:00pm  ET

The following video is from Wednesday's installment of The Motley Fool's Weekly Tech Review, in which analysts Eric Bleeker and Jason Moser look at the biggest stories driving the tech sector this week.

Time Warner , AT&T , and DIRECTV are all bidding on Hulu. Sure, the streaming star has a nice content assortment, but what these bidders are really paying for is branding. Hulu's market share of about 10% may not seem that impressive, but it has great recognition and app placement within major platforms such as Roku and the Xbox. In the following video, Eric and Jason break down the streaming star's appeal.

The future of television begins now ... with an all-out $2.2 trillion media war that pits cable companies such as Cox, Comcast, and Time Warner against technology giants like Apple, Google, and Netflix. The Motley Fool's shocking video presentation reveals the secret Steve Jobs took to his grave and explains why the only real winners are these three lesser-known power players that film your favorite shows. Click here to watch today!

The relevant video segment can be found between 0:00 and 3:44.