Even though the app economy is less than five years old, it is expected to grow to $27 billion in sales this year. Apple should continue dominating the landscape by grabbing two-thirds of all sales, or $18 billion. That's despite the fact that Google Android leads in unit market share by a significant margin.
App monetization is strategically important as the driving force for the developers that provide complementary content. Google Play downloads have begun to grow, but Android users have shown less propensity to spend money. The gap between iOS and Android app revenue isn't shrinking anytime soon.
In the video below, Fool contributor Evan Niu, CFA, discusses how important app monetization is to the tech giants.
Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, “Apple Will Destroy Its Greatest Product.” Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.
Copyright © 2009 The Motley Fool, LLC. All rights reserved.