In order for Facebook to grow its business and live up to the high expectations many investors have for the company, it needs to expand its product offerings. We saw this in the past with Google , a company which started with and is still mainly known for its search platform. While most users would say Google search is good and they would still use it today, the world of search was highly competitive and fragmented when the company first hit the scene. It developed products like Gmail to expand its user base. The same can be said for Facebook: Unless the company finds a way to integrate other products and services into its users' lives, it may not last the test of time. In the video below, Fool contributor Matt Thalman breaks it down for investors.
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This article was originally published as Facebook Needs to Take a Page Out of Google's Playbookon Fool.com
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