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An Investor's Take on Green Mountain Coffee Earnings: New Strategies

Saturday - 5/11/2013, 6:00pm  ET

In this video, Blake Bos offers his take on Green Mountain Coffee, as the company reported great earnings and improved revenues year over year, with gross margins improving 5.9%. Also helping were such factors as lower warranty expenses and reduced capital expenditure. Manufacturing efficiencies kicked in over the past year, which helped reduce capex.

Perhaps the biggest story, Blake says, is how the company is restructuring to keep the earnings coming. Among other things, Green Mountain is streamlining its marketing and product development divisions as well as its operations and supply chain activities, and it's seeking to develop its own talent and corporate culture to achieve these many goals.

For more details, check out the video.

With Green Mountain cheaper than it's ever been, many investors are wondering whether this is the end of the former market darling, or the perfect entry point for an enormous rebound. You can find our recommendation for how to play the company in our premium research report. In it you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access.