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How to Fight Google and Apple and Win China's Mobile War

Thursday - 3/28/2013, 11:30pm  ET

Last week, Microsoft opened its third online store in China.

That's right, it's third online store. 

Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android and Apple in the mobile war.

In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang or Amazon China .

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. Yet, is the China opportunity enough? Can the company's mobile efforts -- its tablet and Windows 8 -- revitalize the company? In this brand-new premium report on Microsoft, our analyst explains why there may be hope, how huge the opportunity is, and the challenges Microsoft must overcome. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.