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Will Amazon Coins Lead to Shareholder Dollars?

Friday - 2/8/2013, 4:50pm  ET

In the battle over tablet market share, Apple has always held the trump card of a more complete and engrossing ecosystem. However, Amazon.com   has upped its game with the introduction of "Coins" -- a virtual payment system that could encourage gifting and inspire new development among app makers and content providers. Could these coins pull customers deeper into the growing Amazon ecosystem? If so, this could be good news for investors.