MANDALAY, Myanmar (AP) -- Wrapped in a saffron robe, Buddhist monk Wirathu insists he is a man of peace. Never mind his nine years in prison for inciting deadly violence against Muslims. Never mind the gruesome photos outside his office of Buddhists allegedly massacred by Muslims. Never mind that in the new Myanmar, the man dubbed the "Burmese bin Laden" has emerged as the spiritual leader of a pro-Buddhist fringe movement accused of fueling a bloody campaign of sectarian violence.
Wirathu insists the world has misunderstood him.
"If they knew my true ideas, they would call me savior," he says.
EDITOR'S NOTE -- This story is part of "Portraits of Change," a yearlong series by The Associated Press examining how the opening of Myanmar after decades of military rule is -- and is not -- changing life in the long-isolated Southeast Asian country.
Wirathu has become the figurehead of a virulent strain of religious nationalism being spread by some of the most venerated members of Burmese society: Buddhist monks. Their core message is that Buddhists must unite against a growing Muslim threat.
While these monks are a minority, some argue they provide an ideological justification for the religious violence that has ripped through Myanmar over the last year, threatening to destabilize the still-fragile democracy and raising the specter of a return to military rule. Their rhetoric also reinforces a vision of a divided society as Myanmar tries to integrate its many ethnic and religious minorities after decades of internal conflict.
The spread of this new radicalism has been helped by the very reforms it threatens to derail. A quasi-civilian government came to power in 2011 after five decades of brutal military rule. New freedoms of speech and assembly soon followed, which have made it easier to disseminate radical views. Wirathu himself was unleashed in early 2012 as part of a widely-praised amnesty for political and other prisoners.
A short man, with a quick smile and evident charisma, Wirathu is the public face of a fast-spreading but still small campaign called "969." Each digit enumerates virtues of the Lord Buddha, his teachings and the community of monks. The campaign urges Buddhists to shop only at Buddhist stores and avoid marrying, hiring or selling their homes or land to Muslims. Stickers and signs bearing the 969 emblem have been popping up on shops, taxis, and buses, marking them as Buddhist. Local 969 groups have been starting religious education classes for children.
The movement, says Wirathu, has one aim: "To protect race and religion."
To suggest that Wirathu is the main force behind anti-Muslim propaganda is to overstate his influence and underestimate how dispersed the ideas he espouses are. Countless grassroots movements, some branded as 969 and others not, propagate the ideas of Buddhist supremacy through sloppily photocopied handbills, unmarked bootleg DVDs, videos that have gone viral on mobile phones, and for the few with Internet access, social networking sites like Facebook.
By cloaking itself in piety, the 969 campaign and others like it have managed to tap into widespread anti-Muslim feeling and temper critics wary of being seen as anti-Buddhist.
Wirathu and others insist 969 is merely a peaceful movement to strengthen Buddhism and that it is being wrongly blamed for inciting religious violence that rolled through central Myanmar in March. Mobs, including monks, led a 10-day streak of anti-Muslim riots that left over 40 dead as police stood idly by. Irrespective of its role in the latest violence, the movement has successfully opened an economic front in the religious war brewing in Myanmar.
One Muslim shopkeeper in northern Yangon, Myanmar's largest city, says his sales have fallen by two-thirds since a video of Wirathu preaching began circulating a month and a half ago. Buddhists, he says, stopped coming to his shop. If business doesn't pick up, he's considering becoming a taxi driver.
"969 is very dangerous," says the man, who spoke on condition of anonymity fearing retribution. "They want to hurt Muslim businesses. When our business goes down, the Burmese will be rich."
Followers say 969 is a response to 786, a number long used by Muslims in Myanmar to mark halal restaurants and shops.
Some erroneously read into 786 -- a number whose digits add up to 21 -- a secret plan for Muslim world domination in the 21st century. The number is actually derived from a short prayer invoking the name of God. The Arabic letters in the phrase have numeric values that add up to 786, explains Maung Maung, a Muslim tea shop owner in Mandalay, Myanmar's spiritual capital and Wirathu's base.