WASHINGTON (AP) -- President Barack Obama urged lawmakers Thursday to remember the children gunned down in America and not "get squishy" in the face of powerful forces against gun control legislation, as supporters struggle to win over moderate Democrats before a Senate vote expected next month.
Obama, flanked by grim-faced mothers who have lost their children to guns, said Washington must do something after the tragic mass shooting in Newtown, Conn., three months ago. He called out to the families of four children killed at Sandy Hook Elementary School sitting in his audience.
"Shame on us if we've forgotten," Obama said. "I haven't forgotten those kids."
Obama's event comes as gun control legislation faces an uncertain future, even though more than 80 percent of people say in polling they support expanded background checks. Backed by a $12 million TV advertising campaign financed by New York Mayor Michael Bloomberg, gun control groups scheduled rallies around the country Thursday aimed at pressuring senators to back the effort.
Obama said the upcoming vote is the best chance in more than a decade to reduce gun violence. He encouraged Americans, especially gun owners, to press lawmakers home from a congressional spring break to "turn that heartbreak into something real."
"Don't get squishy because time has passed and it's not on the news every single day," Obama said.
Moderate Senate Democrats like Mark Pryor of Arkansas and Heidi Heitkamp of North Dakota are shunning Bloomberg as a meddling outsider while stressing their allegiance to their own voters' views and to gun rights. While saying they are keeping an open mind and that they support keeping guns from criminals and people with mental disorders, some moderates are avoiding specific commitments they might regret later.
"I do not need someone from New York City to tell me how to handle crime in our state. I know that we can go after and prosecute criminals without the need to infringe upon the Second Amendment rights of law-abiding North Dakotans," Heitkamp said this week, citing the constitutional right to bear arms.
Heitkamp does not face re-election next year, but Pryor and five other Senate Democrats from Republican-leaning or closely divided states do. All six, from Southern and Western states, will face voters whose deep attachment to guns is unshakeable -- not to mention opposition from the still-potent National Rifle Association, should they vote for restrictions the NRA opposes.
"We have a politically savvy and a loyal voting bloc, and the politicians know that," said Andrew Arulanandam, spokesman for the NRA, which claims nearly 5 million paying members.
The heart of the Senate gun bill will be expanded requirements for federal background checks for gun buyers, the remaining primary proposal pushed by Obama and many Democrats since 20 first-graders and six women were shot to death in December at an elementary school in Newtown, Conn. Senate Democratic leader Harry Reid of Nevada has said there aren't enough votes to approve a ban on assault weapons, while prospects are uncertain for a prohibition on large-capacity ammunition magazines.
Today, the background checks apply only to sales by the nation's roughly 55,000 federally licensed gun dealers. Not covered are private transactions like those at gun shows and online. The Senate measure is still evolving as Sens. Chuck Schumer, D-N.Y., Joe Manchin, D-W.Va., and Mark Kirk, R-Ill., use Congress' two-week recess to negotiate for additional support in both parties.
Expanding background checks to include gun show sales got 84 percent support in an Associated Press-GfK poll earlier this year. Near-universal background checks have received similar or stronger support in other national polls.
Polls in some Southern states have been comparable. March surveys by the Quinnipiac University Polling Institute found more than 9 in 10 people in Florida and Virginia backing expanded background checks, the same margin found by an Elon University Poll in North Carolina in February.
Analysts say people support more background checks because they consider it an extension of the existing system. That doesn't translate to unvarnished support from lawmakers, in part because the small but vocal minorities who oppose broader background checks and other gun restrictions tend to be driven voters that politicians are reluctant to alienate.
"It's probably true that intense, single-issue gun voters have been more likely to turn out than folks who want common-sense gun laws," said Mark Glaze, director of Mayors Against Illegal Guns, the group that Bloomberg helps lead. Glaze, however, said he believes that voters favoring gun restrictions have become more motivated since Newtown and other recent mass shootings.