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Fashion secrets revealed in LVMH's open day

Saturday - 6/15/2013, 4:02pm  ET

Members of the media and guests are gathered around a trunk maker at the Dior fashion house in Paris, Friday June 14, 2013, as part of the Les Journees Particulieres, event organised for two days by LVMH group. More than forty LVMH group locations throughout Europe are opening their doors and inviting the public to discover the savoir-faire of the luxury fashion industry group, for a two day open-door event. (AP Photo/Remy de la Mauviniere)

THOMAS ADAMSON
AP Fashion Writer

PARIS (AP) -- Members of the public in six European countries are being given a rare glimpse into the secret inner workings of the fashion industry, as part of luxury giant LVMH's two-day open-door event.

Milliners, feather dressers, embroiderers, perfume bottlers and other artisans in 42 sites around France, Italy, Spain, Poland and the UK are revealing a little bit of their savoir-faire starting Saturday.

Among the tidbits and traditions being shared:

-- Perfumers seal bottles such as Miss Dior with cow intestine to stop the scent escaping.

-- Unmarried seamstresses sew a hidden strand of their own hair into haute couture bridal dresses to help them find a husband.

-- Embroiderers avoid using green thread, as it brings bad luck.


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